Baltic Retail Forum 2025 Estonia
StrongPoint’s annual Baltic Retail Forum returns for its 21st edition, bringing together leading retail professionals, industry experts, and technology innovators. This premier event, held in Tallinn, Estonia, is a must-attend for those eager to stay ahead in the rapidly evolving retail landscape.
When? April 8, starts at 9 AM
Where? Cruise Terminal’s Conference Centre, Logi tn 4/2, Tallinn
The retail industry is undergoing a profound transformation driven by technological advancements, evolving consumer expectations, and the growing demand for personalized and seamless shopping experiences. The rise of AI, automation, omnichannel strategies, and sustainable practices reshapes how retailers operate, compete, and engage with customers.
To navigate these changes and identify the most impactful innovations for Estonian and Baltic retailers, the Baltic Retail Forum 2025 will explore:
Consumer behavior trends – understanding the key factors driving purchasing decisions and changing shopping habits.
AI and and further tech developments in retail – the role of AI, automation, and data analytics in enhancing operational efficiency and customer experience.
Cybersecurity in retail – addressing growing digital threats and safeguarding retail operations in an increasingly connected world.
Conference content and speakers
All presentations will feature simultaneous interpretation from English to Estonian and vice versa.
Mark Thomson
Retail Industry Director EMEA at Zebra Technologies
The Age of the AI Agents
This presentation will explore the practical applications of artificial intelligence (AI), with a particular focus on retail operations. AI technologies are rapidly transforming various industries, and retail is no exception. The discussion will cover how AI can help enhance customer service, personalize shopping experiences, and increase sales efficiency. Additionally, we will delve into the role of AI agents in retail. Real-world examples and success stories will be reviewed to demonstrate how retail companies are already leveraging AI and AI agents to stay competitive and meet the ever-evolving needs of consumers.
Petter Fahlström
Director of Operations at Truesec
Wartime Cyber Defense
The “new normal” is far from normal: Hybrid war, cyber weapons spilling over to criminals, hacktivists and crowd-sourced cyber soldiers. Following the war in Ukraine and the new administration in the US, a new world order is being established and a perfect storm for cyber risk is growing. How do you navigate the current threat landscape, what are the emerging threats and how do you hold the line?
If you want peace, prepare for war: How do you defend in the boiling threat landscape of 2025?
Mihkel Nestor
Chief economist at SEB bank
On The Economy: Through The Eyes of people
Erlend Villems
Business Development & Administration Manager Estonia at NielsenIQ
Consumer sentiment and FMCG market trends
Overview of the sales dynamics in FMCG sector and consumers buying intentions
Chris Field
CMO at Yoti
Using AI to speed up self-checkout for age-restricted goods
Andrius Kalašinskas
Global Product Director at StrongPoint
The present and future of commerce systems
Arturs Bulbo
Retailer Vertical Senior Executive Latvia at NielsenIQ
B.E.S. – what is behind it?
The presentation will focus on the new approach to BI tools and how companies should leverage it.
Mark Hough
Global Alliance Director at NCR Voyix (Shrink & Security Partnerships)
Wall of Defense for Preventing Shrink
Event photo gallery
Check out the full photo gallery here
Forum partners
The event will be photographed and/or filmed, so please be aware that you may be featured in photos or videos of the event, and these photos or videos may be posted on publicly available social networks or media.