Baltic Retail Forum 2025 Latvia
StrongPoint’s flagship event is back for its 22nd edition – and it’s bigger, bolder, and more impactful. The event brings together the region’s top retail leaders, tech pioneers, and forward-thinking professionals for a day of inspiration, innovation, and networking. Explore the future of retail, gain expert insights, and connect with the people driving change across the Baltic market. If you want to stay ahead in this fast-moving industry, this is the place to be.
When? May 22, starts at 9 AM
Where? Fantadroms, Gustava Zemgala Gatve 74, Riga
The retail industry is undergoing a profound transformation driven by technological advancements, evolving consumer expectations, and the growing demand for personalized and seamless shopping experiences. The rise of AI, automation, omnichannel strategies, and sustainable practices reshapes how retailers operate, compete, and engage with customers.
To navigate these changes and identify the most impactful innovations for Latvian and Baltic retailers, the Baltic Retail Forum 2025 will explore:
Consumer behavior trends – understanding the key factors driving purchasing decisions and changing shopping habits.
AI and further tech developments in retail – the role of AI, automation, and data analytics in enhancing operational efficiency and customer experience.
Cybersecurity in retail – addressing growing digital threats and safeguarding retail operations in an increasingly connected world.
Conference content and speakers
All presentations will feature simultaneous interpretation from English to Latvian and vice versa.
Mark Thomson
Retail Industry Director EMEA at Zebra Technologies
The Age of the AI Agents
This presentation will explore the practical applications of artificial intelligence (AI), with a particular focus on retail operations. AI technologies are rapidly transforming various industries, and retail is no exception. The discussion will cover how AI can help enhance customer service, personalize shopping experiences, and increase sales efficiency. Additionally, we will delve into the role of AI agents in retail. Real-world examples and success stories will be reviewed to demonstrate how retail companies are already leveraging AI and AI agents to stay competitive and meet the ever-evolving needs of consumers.
Petter Fahlström
Director of Operations at Truesec
Wartime Cyber Defense
The “new normal” is far from normal: Hybrid war, cyber weapons spilling over to criminals, hacktivists and crowd-sourced cyber soldiers. Following the war in Ukraine and the new administration in the US, a new world order is being established and a perfect storm for cyber risk is growing. How do you navigate the current threat landscape, what are the emerging threats and how do you hold the line?
If you want peace, prepare for war: How do you defend in the boiling threat landscape of 2025?
Kārlis Purgailis
CEO / Chairman of the Management Board
IPAS “CBL Asset Management”
Citadele Bank Group
Baltic economic outlook
A focused look at the global economic trends and uncertainties impacting the Baltic region. This session will explore key trends, recent macroeconomic developments, and the outlook for 2025.
Anda Dalina
Senior Retailer Services Executive at NielsenIQ Latvia
Arturs Bulbo
Retailer Vertical Senior Executive Latvia at NielsenIQ
B.E.S. – Maximizing retailers’ potential
The presentation will focus on the new approach to BI tools and how companies should leverage it.
Andrius Kalašinskas
Global Product Director at StrongPoint
The present and future of commerce systems
Linas Dabulskis
Chief Development Officer at iToDEV
The agenda is continuously updated
Forum partners
The event will be photographed and/or filmed, so please be aware that you may be featured in photos or videos of the event, and these photos or videos may be posted on publicly available social networks or media.