Meet Martin Larsson, our new Key Account Manager for E-commerce

Who are you, Martin?
Originally, I’m a construction engineer educated at KTH (Royal Institute of Technology). I started working in classical engineering, then switched over to IT which has been my field for over 20 years now. I’ve worked for software company Genero Solutions since 2006, following their growth from having 10 clients when I started, to over 80 when I left.

I live in Upplands Väsby, Sweden, with my partner and two children. Besides spending time with family, mountain biking takes up a fair share of my spare time.

What are you passionate about?
I aim to always evolve. I’m passionate about continuous development, both related to my own skills and knowledge, and when it comes to developing products, services or entire industries. Being a part of a process or project during an expansion phase is fuel to my engine, and I love it when things really start to roll.

What are your most relevant experiences, and how will these experiences benefit your role as Key Account Manager?
My previous employer provides CRM-services to the grocery industry in the Nordics and having worked with this particular market for several years will come in handy. I was also a part of a journey from analogue to digital at Genero, which I believe to be a relevant experience to my new job. Retail still has a long way to go to release its full potential when it comes to e-commerce and digitalization.

Why did you want to join StrongPoint?
I am a big believer in the E-commerce solutions provided by StrongPoint. E-commerce is being accelerated by the current situation but is also growing rapidly even when not taking corona into consideration. I wanted to join in on this development, and work for an innovative, forward-thinking and exciting company. StrongPoint fits that description, so I landed here. I’m really looking forward to getting to know the company and the people at StrongPoint.

In your new role as Key Account Manager, how will you contribute to increase efficiency and simplify e-commerce and store operations in the retail industry?
I hope and think that I can contribute to further reinforcing StrongPoint as the obvious partner for retailers when considering implementing e-commerce solutions. I want to StrongPoint to be seen as more than a systems supplier, but a partner that also adds value to our customers operations through knowledge and experience.

What is your perspective on the future the retail industry?
I wouldn’t be the first to say that e-commerce in retail still has a lot of potential in the Nordic countries, especially when it comes to groceries. I think we will see a higher demand in delivery solutions and unmanned outlets. I also believe improving the online shopping experience by finding smart ways to integrate some of the aspects that people appreciate with physical stores will be important in the years ahead. Increased use of AI to improve customization of the shopping experience to each individual customer is another development we will see going forward.