StrongPoint was selected to assist East of England Co-op Stores in implementing Pricer Digital Labels.

Leading retail technology company StrongPoint is happy to report that East of England Co-op, a UK grocery retailer, has decided to use Pricer’s digital labels and Pricer Plaza, a cloud-based platform, across all 120 of its food stores.

StrongPoint ALS, the UK business unit, will oversee the deployment of the digital infrastructure throughout all 120+ outlets. With initial assistance from StrongPoint ALS for installation documents and on-site supervision, East of England Co-op will install the electronic shelf labels.

StrongPoint ALS and Pricer AB successfully completed a multi-store trial prior to the rollout.

“We are incredibly pleased to present the UK’s largest electronic shelf label project to date. This emphasizes how advantageous Pricer’s infrared-based technology is for supermarket chains. With such a progressive grocery store, we are excited to begin the roll-out and the beginning of a long-term, mutually beneficial cooperation,” stated Alex Eveleigh, SVP of StrongPoint UK & Ireland.