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Top AutoStore Partner Executive Moves to StrongPoint 

Published: 28. April 2025

StrongPoint, a leading retail technology provider, has announced the appointment of Gavin Harrison, former UK Sales Director at Element Logic — a major AutoStore distribution partner. Harrison will spearhead StrongPoint’s Automation and Robotics commercial initiatives across key European markets.

The appointment underscores StrongPoint’s accelerating momentum and its growing reputation as a destination for top talent in the automation and intralogistics sector. It also highlights the company’s long-term commitment to expanding its presence in e-commerce automated fulfilment.

Gavin Harrison brings over 12 years of experience in automation and intralogistics. During his time at Element Logic’s UK AutoStore division, he was instrumental in scaling the team from just two people to a thriving 20-person operation, expanding the customer base significantly and managing projects valued at up to NOK 200 million.

This is a strong signal. Attracting someone of Gavin’s calibre and experience shows the confidence that leading industry professionals have in our strategy and our future. It also underlines that StrongPoint is becoming a destination for top talent, which is one of the best indicators of long-term value creation,” said Jacob Tveraabak, CEO of StrongPoint. 

StrongPoint is one of the most exciting companies in grocery technology and warehouse automation right now. It combines deep customer knowledge with real operational expertise, and I believe it is uniquely positioned to lead the next wave of efficiency innovation in the e-commerce sector,” said Gavin Harrison.